Search Engine Optimization Tips To Live By

Written By Arman Zulhajar on Wednesday, January 11, 2012 | 12:43 AM

By Greg Fleischaker


There is a right way and a wrong way to use search engine optimization. In this article you will find advice to help people find your website while you avoid issues with search engines.

Keep your list of links short and organized. Integrate links into your content, so they blend right in. Link pages are not appreciated by readers or search engines. Including your links within your text gives search engines the ability to index your content and also give your site a professional style.

There is hardly anything more important than unique content when it comes to search engine optimization. To attract more attention make sure the content on your website is different from the others. You will attract and keep an audience if you offer well-written, unique content that is useful to them.

The easier your website is to read, the more likely people are to return time and time again. If you want a higher rank you need to make your content easy to use and understandable. Include user functions such as the ability to make the text bigger. Optimize your site for both readers and search engines.

RSS feeds can be a great way to get in touch with your viewers. Regular feeds are considered new content. You can even create a feed, if you cannot find one that fits your site. Tell people that they should be on the subscription list for your RSS feed as well.

If you hire a third-party firm to do your SEO work, ask probing questions before you hand over any money. Research their skills and experience, what SEO methods they use and what their charges are. In addition, ask if you can view a portfolio of some of their completed projects, and request contact information for references. An upstanding, high quality company will have no problem with this.

An easy way to boost your page ranking immediately is to buy a previously owned domain name that already has a good reputation. If your domain name is over two years old, the search engines give it more weight. Look around and see if you can grab a domain that fits your site and has been recently abandoned.

If you do implement this strategy every time you publish a new page, you'll find that your search engine page rank increases. A good meta description is like a call for action, as it convinces people to click your link when they find your site on a search engine results page. Content management systems allow you to write a meta description in an individual page.

To achieve the best ranking in search engine results, incorporate a number of keywords related to your market niche in the meta tags for your website. Many experts have also recommended including misspellings of the keywords in the meta tags if someone happens to spell it wrong. Search engines will process the keywords in these meta tags, helping you maintain a presence in a larger array of searches. An example would be if your webpage's focus is on eyeglasses; you could include keywords like eyeglasses, glasses, glasses, eye glasses and any other common variations you can think of.

Ensure that your website will stand out and not be lost in the crowd. Use the tips provided in this article to get the level of success you are looking for. You must dedicate several hours a week to these strategies to be successful.




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