Blogging As An Art Form

Written By Arman Zulhajar on Saturday, January 21, 2012 | 1:07 AM

By Owen Jones


If composing is an art form, then blogging can be seen as an art form too. Blogging is no less an art form than regular writing only because it is more popularist and does not require paper. Bloggers write on all sorts of things, in fact they compose pieces on every issue under the sun. Bloggers compose pieces on their daily lives, their jobs, their hobbies and their concerns.

Blogging started life in the mid Nineties for webmasters to maintain a record of their involvement with their computers, which is where the term comes from: 'web log'. Web log became weblogs and then it was contracted to blog. Web logs soon became a popular fashion of recording and publishing other daily activities on line, much like a diary.

Blogs can be posted to a URL like a website is, or they can be posted to a free bloggers' web site. There are lots of these free blogs, but one of the most famous ones is Google's 'Blogger'.

In spite of being free of charge, Blogger offers a fully flexible blog which can hold adverts like Google Ads and Amazon, so that the blogger can offer related things for sale and earn a little money at the same time.

If personal blogs are used to talk about daily life, business blogs can be used as rolling adverts for a firm's products. The manager of the firm's blog can compose pieces about innovations, new products, jobs vacant and extraordinary offers. The company's blog can be used as a private press release machine which can reach a worldwide audience.

If you want to make a blog for personal or company use, you will need to know something about blogging, so here are a couple of pointers.

This first thing to do is delineate what your blog is going to be on. If it is a company blog then that is easy, but a personal blog ought to have a target audience. It should appeal to a niche group. Endeavor to keep the niche group fairly tight, blogs that waffle on huge sprawling subjects are not as popular.

For instance, stamp collecting is too wide a topic. Collecting British stamps is better, but British commemorative stamps of the 20th Century is even better. Include some images to keep the blog looking bright and colourful. This is easily achieved since most contemporary printers have a facility to scan images and send them to your computer.

In the blogosphere, information is the name of the game. Most people surf to acquire information. They surf to get the answers to problems that they are undergoing; in order to help with their hobbies or simply for general information. Therefore, you ought to make your blog a bearer of practical information.

You can make your blog interactive by allowing your readers to leave observations. Some software allows fairly lengthy comments so that people can leave their opinions in full. This interactivity will encourage readers to come back to follow the debate.

In fact, most blogging software will also inform the leaver of a comment that there has been a reply and it will also collect the commentator's email address so that you can add them to a mailing list as long as you supply them with the ability to opt out of the list if they want to.




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